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BSB says new commercial partnerships are to be announced before the start of the 2026 season.
Following the news of Bennetts’ departure as title sponsor from BSB, the series has teased “new commercial partnerships” to be unveiled.
BSB’s announcement on 6 January followed Bennetts’ decision to end their title sponsorship after a seven-year collaboration, taking effect from the 2026 season. This move marks a shift since Bennetts replaced MCE in 2018, who had in turn replaced Bennetts back in 2009.
With Bennetts’ exit, BSB is currently without a title sponsor, but plans for new commercial agreements are underway before the 2026 season kicks off, marking the championship’s 30th anniversary.
BSB Series Director Stuart Higgs expressed gratitude to Bennetts for their past support and hinted at exciting upcoming partnerships to mark the milestone season of the championship.
The 2026 BSB season is set to commence on 2-4 May at Donington, with Kyle Ryde eyeing a third straight title, a feat previously accomplished only by Niall Mackenzie in a glorious three-title streak starting in 1996, a season linked to the championship’s upcoming anniversary celebrations.