P1racenews AI automatic summary:
Revealed: The NASCAR drivers with the most merchandise sales
“In 2025, the NASCAR driver with the highest individual merchandise sales is Kyle Larson, as reported by Sport Business Journal.
While the NASCAR brand holds the overall top spot, Larson is considered the most popular driver according to NASCAR Holdings.
Larson’s teammate, Chase Elliott, follows closely at second place in the mid-2025 season and has won NASCAR’s most popular driver title for seven consecutive years.
Larson’s popularity is on the rise, especially after notable performances at events like the Indy 500.
Recent trackside merchandise sales at the Coca Cola 600 were the highest in 15 years, with limited-edition items and Larson ‘double’ memorabilia being among the best sellers.
This marks a shift from the previous year when Elliott held the top spot, signifying the evolving landscape of NASCAR merchandise sales.”
