P1racenews AI automatic summary:
Davide Brivio says MotoGP’s future depends on entertainment as well as competition.
Davide Brivio believes MotoGP’s long-term future hinges not only on the sporting spectacle but also on embracing its role as entertainment. As the Trackhouse team principal, Brivio’s diverse experience across different manufacturers and Formula 1 sets him apart in MotoGP. Despite Liberty Media’s majority acquisition of Dorna, there have been limited tangible changes in MotoGP’s administration. However, there are ambitious plans to expand MotoGP’s global reach and attract new audiences from different sectors by focusing on off-track activities. Brivio emphasizes the importance of balancing sport with entertainment to grow MotoGP’s fan base and secure its future in the evolving sporting landscape. In his view, MotoGP must maintain its racing essence while also appealing to a broader audience to ensure long-term sustainability.
