P1racenews AI automatic summary:
Genesis aims to create passion for motorsport in Korea with WEC Hypercar programme
Genesis views its upcoming World Endurance Championship program as more than just a marketing move, with Hyundai aiming to nurture a passion for motorsport in South Korea. The luxury brand, Genesis, will enter two LMDh cars in WEC’s top class next year before expanding to IMSA SportsCar Championship’s GTP division in 2027. The GMR-001 prototype, unveiled in a striking orange-and-red livery last month, is set to undergo testing in August. Hyundai has been active in World Rally Championship since 2014, but the WEC project holds special importance as it aims to promote circuit racing in Korea. By participating at this level, Hyundai hopes to spark a new enthusiasm for motorsport in the country and inspire future generations of Korean racing drivers.
