P1racenews AI automatic summary:
Mahindra, the Formula E team, have ditched plans to use an “influencer” generated by Artifificial Technology after it was met by online criticism.
The influencer named Ava was created by Mahindra to promote their team’s journey in the ABB FIA Formula E World Championship and sustainability efforts. Ava described herself as a Sustainable Tech Queen and Racing Rebel Robot. She engaged with her audience through her Instagram account, discussing tech wonders, the future, racing, and eco-friendly interests. However, there was criticism surrounding Mahindra’s choice to use an AI influencer instead of hiring a real person, with arguments suggesting it excluded women aspiring to work in motorsports. As a result, Mahindra decided to discontinue the project, emphasizing their commitment to diversity, inclusion, and innovation.
