Revving up for Success: Bajaj’s Strategic Overhaul of KTM

Revving up for Success: Bajaj's Strategic Overhaul of KTM

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Incoming KTM majority owner Bajaj Auto says “marketing (including racing)” is among its targets for a 50% overhead reduction.

Bajaj Auto is planning to reduce overhead costs by up to 50% after the takeover of KTM, focusing on areas like racing for savings, pending European Commission approval. Managing director Rajiv Bajaj highlighted the need for cost-cutting across R&D, marketing, operations, and administration, targeting areas like headcount reduction. The concern over KTM’s MotoGP project’s future has been raised with talks of potential volume shifts affecting employees and the company’s financial struggles due to various types of greed. Despite the challenges, Bajaj is optimistic about the imminent final approval for the takeover, which would significantly change their role in KTM AG.

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