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BSB 2026 change announced as major partner departs ahead of landmark season
Bennetts, the title sponsor of BSB, has decided to end their partnership with the championship for the 2026 season. This marks the 30th anniversary of BSB, with Bennetts first joining in 2005 and becoming the title sponsor in 2018. The announcement of Bennetts’ departure was made on social media on 5 January 2026. Despite ending their sponsorship, Bennetts expressed gratitude for the decade of support and countless memorable experiences with the fans. BSB has introduced a new blue theme and ‘BSB 30’ logos for their online presence, and the 2026 season is set to kick off on 1–3 May at Oulton Park, following preseason testing at Donington on 3–4 April.