In recent years, the relationship between Formula 1 teams and their partners has evolved into a symbiotic collaboration beyond just having a logo on a car. Technical alliances, engineering expertise, and AI innovations have become more prevalent, while brand awareness remains crucial for sponsors entering the series, as highlighted by the 2025 Global F1 Fan Survey with over 100,000 responses. A wide range of brands, from luxury fashion labels to energy drink companies, are now involved with F1, teams, and drivers, showcasing the diverse sponsorship spectrum within the championship. The…
BővebbenCategory: Autosport
Unlocking Insights: Discussing the Global F1 Fan Survey Findings on the JA on F1 Podcast
This week, the 2025 Global F1 Fan Survey was launched before the British Grand Prix, delving into fans’ opinions on Formula 1. With over 100,000 participants from 186 countries, the survey provides insights into the balance of attracting new fans while retaining existing ones. The responses highlight the shared belief that F1’s sporting product is paramount for both new and veteran supporters. Additionally, the box office success of F1 The Movie’s opening weekend is examined for its implications on the championship. Furthermore, Graeme Lowdon discusses Cadillac’s upcoming entry into F1,…
BővebbenHow Dunne’s McLaren outing shows Red Bull that changing drivers isn’t the solution
Yuki Tsunoda has participated in nine Grand Prix races with Red Bull since taking over Liam Lawson’s Formula 1 seat at the Japanese Grand Prix. However, Tsunoda’s impact has been minimal, scoring only seven points compared to his teammate Max Verstappen’s 119 points. His recent qualifying performances have also not been impressive, with starts from grid positions of 20th, 12th, 19th, and two times from 18th. The structural issues within Red Bull’s team have been highlighted, as previous drivers like Sergio Perez and Liam Lawson also struggled to perform. Helmut…
BővebbenFerrari’s Upgrades: A Case of Too Little Too Late in F1 Austrian GP?
Ferrari had high hopes for their Formula 1 successes in 2025 after a strong performance last year, but their expectations have not been met, with McLaren taking the lead and Ferrari facing setbacks due to pursuing a different car design approach. Ferrari introduced a floor update in Austria, aiming to improve their downforce consistency during cornering and traction, which showed some progress as they secured the 3rd and 4th positions in the race. Drivers Lewis Hamilton and Charles Leclerc acknowledged the positive impact of the updates, with both expressing confidence…
BővebbenRevving Up Diplomacy: UK Prime Minister Starmer Hosts F1 Community at Downing Street
British Prime Minister Sir Keir Starmer hosted 150 F1 figures at 10 Downing Street to mark the championship’s 75th anniversary. Formula 1’s common era began at Silverstone in 1950, with the Northamptonshire venue hosting the upcoming race. F1 President Stefano Domenicali will emphasize the industry’s economic impact at the event, with 9 out of 10 current teams based in the UK contributing around £12bn annually to the economy. Starmer’s meeting with Domenicali, Liberty Media CEO Derek Chang, past and current drivers, team principals, and F1 Academy CEO Susie Wolff highlighted…
BővebbenUnshakeable Allegiance – Next Generation of F1 Fans Prove Their Staying Power
Formula 1 has successfully attracted new audiences in recent years, particularly with its growing presence in the United States and the popularity of the Drive to Survive series on Netflix. The challenge now lies in keeping these newer fans engaged over the long term. The 2025 Global F1 Fan Survey indicates a promising future for F1, with 94% of respondents expressing their intent to continue following the sport in the next five years. Notably, Gen Z fans, US respondents, and ‘new’ fans show even higher levels of commitment, with figures…
BővebbenRevving Up for Excitement: Anticipating the F1 British Grand Prix with Our Writers
The 2025 Formula 1 season is at the halfway mark with the British Grand Prix, celebrating the 75th anniversary of the first F1 championship race. McLaren seeks to assert dominance, with drivers like Hamilton, Norris, and Russell aiming to impress the home crowd, alongside newcomer Oliver Bearman at Silverstone. Autosport writers anticipate an exciting weekend, with Lando Norris hoping to clinch his first British GP victory and close the gap on championship leader Oscar Piastri. The pressure is on Norris to capitalize on McLaren’s strong performance and satisfy the enthusiastic…
BővebbenAutosport 75: Hill’s F1 debut amid Mansell mania
During the slowing down lap, the narrator found himself behind Nigel Mansell and feared for their safety due to the swarm of people on the track, who seemed oblivious to the presence of other cars. Despite being almost last, the crowd cheered for the narrator. Damon Hill’s first grand prix qualification and finish at Silverstone coincided with the dominance of the Williams FW14B, a car he had tested extensively and learned from. Watching Mansell bask in the glory of the car’s victory, Hill acknowledged Mansell’s exceptional performance and the car’s…
BővebbenSpeed, Glamour, and Intensity: Keanu Reeves Set to Rev Up the Silver Screen in Cadillac F1 Team Documentary
Keanu Reeves will lead a new documentary showcasing Cadillac’s path to entering Formula 1 in 2026. The documentary will focus on the American F1 team’s journey, overseen by team boss Graeme Lowdon and headquartered in Fishers, Indianapolis. Reeves, along with his production company KR+SH, will serve as host and executive producer for the series, aiming to provide viewers with an inside look at the team’s creation process. The documentary will highlight the challenges of establishing a competitive team in a sport traditionally dominated by European powerhouses. Cadillac’s entry into Formula…
BővebbenRev Up for Action: Tank Slappers Podcast Breaks Down the Dutch GP Thrills
Dre Harrison and Oriol Puigdemont analyze Marc Marquez’s historic 68th premier class victory at the Assen TT circuit, tying the legendary Giacomo Agostini for second on the all-time wins list. Marco Bezzecchi challenged Marquez but fell short, sparking discussions on the Marquez brothers’ competitive spirit. The show delves into Alex Marquez’s injury after colliding with Pedro Acosta, dropping him 68 points behind Marc in the championship standings. Jorge Martin’s agent adds pressure on Aprilia over his client’s departure rumors, prompting intervention from Dorna CEO Carmelo Ezpeleta. Diego Moreira’s first Moto2…
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