The Thrilling MotoGP Showdown at COTA: A Perfect Match for Liberty’s Vision

The Thrilling MotoGP Showdown at COTA: A Perfect Match for Liberty's Vision

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Why MotoGP’s COTA thriller was just what Liberty wanted to see

The iconic ‘Make Some Noise Meter’ on Jumbotron TVs is a staple in American sports, encouraging home fans to get louder to disrupt opponents during crucial moments. At outdoor racetracks like COTA during MotoGP rounds, true fan noise adds to the excitement of on-track action. With F1’s Liberty Media acquiring majority shares in MotoGP’s Dorna Sports, the sport’s significance in the US has increased substantially. This new partnership could potentially help MotoGP expand its fanbase and appeal on a global scale, similar to the success seen in F1’s growth under Liberty Media ownership. The future holds promising opportunities for MotoGP’s growth and outreach beyond its traditional European stronghold.

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