P1racenews AI automatic summary:
New AlphaTauri F1 name leak suggests end of ‘Racing Bulls’ title
The AlphaTauri Formula 1 team, based in Faenza, Italy, will be racing under a new team name in 2024 as part of a rebranding effort by owner Red Bull. The team intends to move away from the AlphaTauri name, which is a Red Bull-owned clothing company, and take a different direction. It was previously speculated that the new name would be “Racing Bulls,” complementing sister team Red Bull Racing, and allowing potential title sponsors to be incorporated. However, leaks from official team accounts suggest that the final decision does not involve “Racing Bulls” at all, and instead “Visa Cash App RB” briefly appeared before disappearing. It seems that “RB” will be used as the team name, with an official announcement expected next month. The presence of Visa and Cash App underscores the continuing interest of American sponsors in Formula 1. Visa, a major credit card company, has previously been involved in sports sponsorships such as the Olympics and NFL, while Cash App, a mobile payment service, joined Red Bull in 2021 with a shared focus on disruptive technology.
