P1racenews AI automatic summary:
Marquez: Liberty must target young audience to grow MotoGP
Liberty Media recently announced the acquisition of 86% of Dorna Sports for €4.2 million, with plans to finalize the deal by the end of 2024. The company has not yet disclosed its strategy for expanding MotoGP’s popularity, but it is expected to draw from its successful Formula 1 endeavors. MotoGP rider Marquez expresses optimism about Liberty’s takeover, citing the success they brought to Formula 1 and aiming to attract younger audiences and create new star names in MotoGP. Reigning world champion Bagnaia believes Liberty has innovative ideas to enhance MotoGP’s appeal and popularity, drawing a comparison with the larger car manufacturers in Formula 1. Despite not expecting a direct replication of F1’s model, Aprilia’s Espargaro sees promise in Liberty’s involvement and emphasizes the need for patience to observe the evolution of MotoGP under new ownership. Carlos Ezpeleta, Dorna Sports CEO, has encouraged a measured approach to understanding the potential impact of the collaboration.
