P1racenews AI automatic summary:
Mahindra Formula E team kills off AI influencer after social media backlash
Mahindra Racing recently announced the launch of an AI-generated influencer named Ava, aimed at showcasing their journey in the ABB FIA Formula E World Championship and promoting a more sustainable future. However, the idea received backlash from fans and media on social media platforms who suggested hiring a human ambassador instead of using artificial intelligence. Critics raised concerns about the energy consumption and questioned the legitimacy of calling Ava a “Sustainable Tech Champ.” As a result, Mahindra Racing has decided to discontinue the project, although the Instagram account @avabeyondreality remains active. CEO Frederic Bertrand emphasized their commitment to diversity, inclusion, and innovation, but acknowledged the importance of feedback in their decision to halt the AI influencer program.
