How PUMA is taking on the gamer-to-racer challenge in motorsport
PUMA’s collaboration with the new Gran Turismo movie was inspired by the film’s focus on the journey from gamer to racer, which aligns with PUMA’s role in the motorsport world. With its expertise in sportswear, PUMA bridges the gap between physical and esports competition, collaborating with professional teams to enhance performance. This partnership also highlights PUMA’s presence in motorsport for nearly 40 years, solidifying its status as a market leader. PUMA’s commitment extends to sim racing, where it provides clothing and support to emerging talent in both virtual and real-world racing. The collaboration with Gran Turismo showcases PUMA’s dedication to helping aspiring racers achieve their dreams.