Ducati’s Strategic Decision-Making: The Complexity of Bagnaia’s MotoGP Contract Renewal

Ducati's Strategic Decision-Making: The Complexity of Bagnaia's MotoGP Contract Renewal

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Ducati: Renewing Bagnaia’s MotoGP contract not as easy as people may think

After more than two decades working in the Italian company’s marketing department, Grassilli was promoted last winter to replace Paolo Ciabatti, a prominent figure within Ducati. Since then, Grassilli has been highly active, attending various events and overseeing crucial operations within the team. One of his first major tasks was negotiating Francesco Bagnaia’s contract renewal, which turned out to be more challenging than expected. Despite the difficulties, an agreement was eventually reached with all parties involved. As Grassilli navigates his new role with pride and responsibility, he is also tasked with managing and reducing the riders’ salaries, a significant goal for the Bolognese manufacturer. The potential candidates to join the factory team include Enea Bastianini, Jorge Martin, and Marc Marquez, with considerations beyond just on-track performance. Grassilli’s focus remains on maintaining the team’s competitiveness while managing financial sustainability in a changing economic landscape.

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