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BTCC announces deal for every 2024 race to be streamed live on TikTok
The 2024 BTCC season will mark the first time that all races will be live-streamed for free on TikTok, a popular social media platform with over a billion monthly users worldwide. In addition to the existing live TV deal with ITV, which will continue to broadcast the championship on ITV4, every race will now also be shown live on TikTok by ITV Sport. With TikTok’s extensive reach, particularly among the 18-34 age group and 57% female demographic, the move aims to engage a fresh, young audience and bring the series to a broader international viewership. This groundbreaking agreement represents a significant step for the BTCC, introducing the championship to a new generation of motorsport enthusiasts and diversifying its fan base. ITV Sports sees this partnership as an innovative opportunity to expand the reach of the British Touring Car Championship and attract a wider audience to enjoy the excitement of premier motorsport competition.