P1racenews AI automatic summary:
With an impressive reach of more than 700 million viewers globally, IMSA confirmed two significant platforms for international race fans to consume live coverage of IMSA racing. Since its launch as…
IMSA has confirmed two significant platforms for international race fans to consume live coverage of IMSA racing, reaching over 700 million viewers globally. The IMSA YouTube channel offers live streaming for audiences outside the U.S. and selected countries with exclusive television rights, with over 138 million viewers in 185 countries without prior promotion. The YouTube channel, established in 2013, has garnered nearly 100 million views and will serve as the primary source for international live streaming. IMSA also allows international fans to stream race coverage and in-car cameras via IMSA.com; IMSA President John Doonan sees a growing international audience accustomed to viewing races on YouTube. Linear television networks will continue to broadcast race telecasts to international audiences through 2025, with Greenlight International extending its distribution agreement with IMSA to reach over 580 million homes in 148 countries outside the U.S., offering live race telecasts and weekly motorsport programs. The collaboration with Greenlight International underscores the global demand for IMSA content and top-tier motorsport coverage, benefiting international manufacturers, teams, drivers, and brands participating in IMSA. U.S. race fans can expect continued IMSA coverage on NBC Sports platforms like the NBC network, Peacock, and USA Network through a multi-year partnership extension.
