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Expanding upon a North American sports car endurance racing legacy that stretches back to the earliest days of the sport, Rolex has been named as the new Official Timepiece of IMSA as part of a lon…
Rolex has been selected as the new Official Timepiece of IMSA starting in 2025, continuing its longstanding association with North American sports car endurance racing. In addition to being the title sponsor of the Rolex 24 at Daytona, Rolex also rewards winners in each class with Rolex Daytona watches. IMSA President John Doonan praised Rolex for its commitment to innovation, performance, and precision, highlighting its suitability as the ‘Official Timepiece of IMSA’. The partnership between Rolex and IMSA builds upon a decades-long relationship, with Rolex enhancing its support across the entire IMSA season, including presenting timepieces to WeatherTech Championship class champions. Arnaud Boetsch, Director of Communication & Image at Rolex, emphasized the brand’s historic ties to motorsport and expressed delight in the collaboration with IMSA, reinforcing Rolex’s support for the sport’s development and sustainability efforts.
