Revolutionizing the Race: RB Racing Unveils Striking Rebrand for F1’s Electrifying Future in 2024

Revolutionizing the Race: RB Racing Unveils Striking Rebrand for F1’s Electrifying Future in 2024

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RB has unveiled its striking livery for its 2024 Formula 1 car, the VCARB 01, during a launch ceremony on

The team formerly known as AlphaTauri has rebranded as Visa Cash App RB for the upcoming season, thanks to a partnership with Visa and CashApp. The new livery of the squad resembles their previous Toro Rosso days, with a sparkling blue base color accompanied by white accents and red stripes. The launch event was attended by drivers Daniel Ricciardo and Yuki Tsunoda, along with CEO Peter Bayer, Team Principal Laurent Mekies, and F1 Academy driver Amna Al-Qubaisi. This marks the team’s shift towards a new identity as Visa Cash App RB, after being owned by Red Bull since 2005 and existing as AlphaTauri from 2020 to 2023. Ricciardo and Tsunoda will be racing together as full-season teammates for RB in 2024, with Ricciardo returning to the team he previously drove for in 2012/13. Tsunoda, on the other hand, will be entering his fourth year with the team since his debut in 2021.

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