P1racenews AI automatic summary:
The team previously known as AlphaTauri will go by the name Visa Cash App RB starting in 2024. A long and complicated process preceded that.
The process of rebranding the AlphaTauri team began during the Saudi Arabia Grand Prix last season, when team boss Franz Tost expressed his frustration with the team’s performance. Peter Bayer was appointed as the new CEO and Laurent Mekies as the new Team Principal, with Tost retiring at the end of the season. The plan was for Polish company ORLEN to become the team’s title sponsor, but ultimately, Visa and Cash App secured the main sponsorship. Visa will also sponsor the Red Bull team, while Cash App will remain on the AlphaTauri car. This deal reflects the growing cooperation between the two teams and provides Visa with an opportunity to gain exposure as a sports brand sponsor.
