P1racenews AI automatic summary:
Repsol to have reduced presence in 2024 Honda MotoGP livery
2024 will be the 30th year of Repsol’s sponsorship of Honda in motorcycle racing, but the Spanish oil giant will have limited brand exposure on the bikes. The size of the Repsol logos on Honda’s pits, trucks, and hospitality will also be reduced. Repsol renewed its contract with Honda for one year in 2023, with an option for a second term, but one of the conditions was the continued presence of Marc Marquez, who has now left the team. Honda wants to strengthen its brand image and expand the use of its corporate colors, which means less prominent placement for Repsol. Negotiations are ongoing between Repsol and Honda to increase the brand’s presence on the bikes. Honda has lost sponsorship from Red Bull following Marquez’s exit, and no new sponsors are planned to be added. This situation is not what Repsol expected for its 30th season as Honda’s sponsor, especially as the championship moves towards non-fossil fuels. It remains to be seen if Repsol will continue to partner with Honda during this phase.
