P1racenews AI automatic summary:
McLaren’s Formula 1 team has agreed a sponsorship deal with Monster Energy from 2024, which will see the energy drink
Monster Energy has ended its partnership with Mercedes after a decade and will instead join forces with McLaren in Formula 1 starting next season. The brand’s logo will no longer appear on Mercedes’ helmets and race suits, but its personal deal with Lewis Hamilton will reportedly not be affected. Monster Energy has exciting programs planned with McLaren’s current drivers, Lando Norris and Oscar Piastri. McLaren’s capture of a sponsor from a rival F1 team reflects the progress they have made on the track in recent years. The partnership with Monster Energy is expected to enhance fan experiences and engage the global F1 audience.
