P1racenews AI automatic summary:
McLaren agrees F1 deal that lures Monster Energy from Mercedes
Monster Energy has signed a multi-year partnership with McLaren, resulting in their logo appearing on the helmets, race suits, caps, and drinks bottles of drivers Lando Norris and Oscar Piastri from the 2024 season. This is significant as Monster Energy is moving away from rival team Mercedes. Despite this, Lewis Hamilton, who has his own personal sponsorship deal with Monster, will continue to be associated with the brand. Monster Energy aims to enhance fan experiences and share their passion with F1’s global audience through exciting programs and collaborations with McLaren and its drivers. McLaren Racing CEO Zak Brown is excited to join forces with Monster Energy and explore new ways to engage and entertain fans.
