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McLaren has announced a new multi-year sponsorship agreement with Monster Energy that will see the energy drinks brand’s logos featured the helmets, race suits, caps, and drinks bottles of dr…
McLaren Racing has announced a new sponsorship agreement with Monster Energy, which will involve featuring the energy drinks brand’s logos on the helmets, race suits, caps, and drinks bottles of drivers Lando Norris and Oscar Piastri. The deal follows a long-standing agreement with Mercedes that began in 2009 during the team’s Brawn guise. The CEO of McLaren Racing, Zak Brown, expressed his excitement about partnering with the iconic Monster Energy brand, emphasizing their focus on celebrating athletes and creating engaging content. Monster Energy has been involved in motorsport for the past two decades, with partnerships with prominent athletes such as Lewis Hamilton and Valentino Rossi. The chairman of the Monster Energy Company, Rodney Sacks, stated that they are proud to begin a new chapter of their F1 journey with McLaren and are planning exciting programs with Norris and Piastri from 2024.
