Fernando Alonso and Lance Stroll will be sporting a brand-new livery in Monaco.
Aston Martin debuted a special livery for the Monaco Grand Prix, symbolizing the journey ‘from rock to the racetrack’.
In collaboration with principal partner Maaden, the visually impactful design showcases how metals and minerals evolve from the Earth to fuel high-performance engineering.
The bespoke livery boasts a unique color-shifting, iridescent finish made with a specialized wrap material, a first in Aston Martin’s history.
Throughout the race weekend, the livery will dynamically change hues, with the design extending to the driver suits, helmets, and overalls of the principal mechanics on Fernando Alonso and Lance Stroll’s cars.
Jefferson Slack, managing director of commercial, expressed pride in honoring Maaden through this exclusive livery transformation at the Monaco Grand Prix.
Beyond aesthetics, the campaign emphasizes Maaden’s significant role in shaping materials essential for various uses, including within the Formula 1 realm.
Excitement builds to witness the eye-catching Maaden design adorning the streets of Monaco during the Grand Prix weekend.”
