This is not just a sponsorship deal, this is a Silverstone sponsorship deal…
Silverstone has partnered with Marks and Spencer, an iconic British supermarket, to become its official partner. The collaboration will span various events year-round, with a focus on track days, hospitality, music, entertainment, and more, particularly during F1, MotoGP, and CarFest weekends. Marks and Spencer will also support the British Grand Prix at the track as the official event supporter. M&S’s marketing director for Fashion, Home, and Beauty, Sharry Cramond, expressed excitement about the partnership, emphasizing the cultural relevance of brands. Silverstone and M&S aim to enhance the fan experience by combining their deep British heritage and creating memorable moments at this cultural hub where sports, music, and community intersect. The head of partnerships at Silverstone, Rachel James, highlighted the strength of this collaboration between two British powerhouses, aiming to elevate the fan experience throughout the season.
