P1racenews AI automatic summary:
Cadillac announce Times Square ‘Countdown Box’ ahead of true identity F1 reveal
Cadillac has created significant buzz for the debut of its F1 livery this season, investing heavily in a Super Bowl slot to unveil the car’s true identity after using a ‘camo-livery’ at a recent test.
A ‘Cadillac Countdown’ has been introduced to heighten anticipation ahead of the livery reveal during the Super Bowl between the New England Patriots and Seattle Seahawks.
A chrome-clad structure, the Cadillac Countdown Box, will be featured in Times Square from February 6 to 9, containing a replica team car with the inaugural livery.
The box will exhibit a frosted glass exterior, showcasing silhouettes and motion inside, along with a digital countdown clock for the impending livery reveal.
Following the Super Bowl, the unveiling will occur, thawing the glass to showcase the car and livery, remaining on display into the next day.
Cadillac CEO Dan Towriss emphasized the significance of the livery in reflecting the team’s identity, leveraging the Super Bowl and Times Square for a widespread and engaging launch.
