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Cadillac is teasing the launch of its inaugural 2026 Formula 1 season at the Super Bowl with a visual “countdown” at Times Square in New York.
Cadillac is generating hype for its upcoming debut in the 2026 Formula 1 season by unveiling a visual “countdown” in Times Square during the Super Bowl.
The team, set to become F1’s first 11th team in ten years, has established a strong foundation with seasoned F1 figure Graeme Lowdon as Team Principal, and drivers Sergio Perez and Valtteri Bottas.
After a productive test session in Barcelona, Cadillac is gearing up for a crucial test in Bahrain in a couple of weeks, utilizing a special ‘camo’ livery for testing purposes.
The official race livery will be revealed during the Super Bowl LX half-time show, further enhancing anticipation with the “Cadillac Countdown” structure in Times Square.
This countdown includes a replica car featuring the testing livery and a digital clock counting down to the grand unveiling post Super Bowl game.
Cadillac aims to engage fans and showcase their identity through this unique launch strategy, as CEO Dan Towriss highlights the importance of this momentous occasion for the team’s brand and fanbase.
