P1racenews AI automatic summary:
Ferrari agree significant new partnership in ‘first’ for ‘leading’ company
Ferrari has announced a new partnership with BingX, marking their first foray into motorsport in a multi-year deal beginning in the 2026 season.
The collaboration signifies Ferrari’s commitment to innovation and engaging with new technologies and audiences worldwide.
This sponsorship deal also marks a significant milestone for BingX, their inaugural partnership within F1.
Ferrari’s chief racing revenue officer emphasized the company’s readiness to explore cutting-edge innovation through this alliance.
The partnership with BingX as Scuderia Ferrari’s first crypto exchange partner signifies their embrace of emerging technologies and forward-looking philosophy.
As the 2026 FIA regulations usher in a new era in motorsport, Ferrari demonstrates its willingness to incorporate cutting-edge innovation both on and off the track, while upholding its tradition of precision and pursuit of excellence.
The selection of BingX showcases Ferrari’s appreciation of the transformative potential in the crypto exchange sector and the opportunity to engage with diverse global audiences through innovative digital experiences.
