P1racenews AI automatic summary:
F1 team announce NFL Super Bowl car launch
The new Cadillac F1 team will reveal their 2026 livery at next year’s Super Bowl, the final game of the NFL season, which will take place on a Sunday in February. They plan to debut their livery during a high-profile TV spot, taking advantage of the event’s massive viewership. This strategic move aims to increase the visibility of the American team as they enter their first F1 season with drivers Sergio Perez and Valtteri Bottas. CEO Dan Towriss highlighted the underdog status of Cadillac as they compete against established European rivals in the sport. The livery reveal at the Super Bowl comes just four weeks before Cadillac’s maiden F1 race in Melbourne on March 8, where their new design will be showcased in racing action for the first time.
