P1racenews AI automatic summary:
Cadillac is joining the F1 grid in 2026 – and is making a major announcement during Super Bowl!
Cadillac will reveal its 2026 F1 livery at the Super Bowl on February 8th, marking General Motors’ entry into F1 with drivers Valtteri Bottas and Sergio Perez. The team, utilizing a Ferrari power unit, will be led by former Marussia boss Graeme Lowdon in its debut season under the Cadillac brand. The unveiling will take place during the Super Bowl on February 8th. The 2025 Super Bowl saw the Philadelphia Eagles triumph over the Kansas City Chiefs with a record viewership of 127.7 million on a single-network telecast. Kendrick Lamar’s halftime show attracted 133.5 million viewers, with a 30-second TV ad during the game costing approximately $8 million. CEO Dan Towriss highlighted the significance of the Super Bowl in showcasing the Cadillac Formula 1 Team and its representation of American heritage and innovation.
