P1racenews AI automatic summary:
F1 change race-day format at United States Grand Prix
F1 has announced a race-day format change effective immediately at the United States Grand Prix in Austin, introducing a pre-race show titled ‘F1 Grid Gigs’ to heighten excitement for fans at the track and at home.
The inaugural show at the US GP will feature local country singer and actor Drake Milligan in tribute to Texas’ musical legacy, influencing upcoming grands prix with collaborations with locally relevant artists worldwide.
Inspired by F1’s 75th-anniversary celebrations earlier this year, the new feature aims to elevate the pre-race grid atmosphere and deliver a dosage of adrenaline before the race begins, in partnership with American Express.
Chief commercial officer Emily Prazer expressed enthusiasm for the new show, recognizing the electrifying energy of an F1 grid and its significance in building anticipation for the race.
Live music has been pivotal in enhancing the grand prix weekends, with the British GP showcasing a lineup of outstanding artists like Raye, Sam Fender, Fatboy Slim, and Becky Hill to entertain the crowd at Silverstone this year.
In other F1 developments, team principal Christian Horner has engaged in ‘talks’ with Ferrari, while a no-confidence vote was passed to team boss Vasseur, among other headlines including police investigations and surgery for a seven-time champion.