P1racenews AI automatic summary:
The forthcoming Cadillac F1 team has forged a sponsorship deal with American clothing giants Tommy Hilfiger, becoming the team’s first partner.
The new Cadillac Formula 1 team has secured a sponsorship deal with American fashion giant Tommy Hilfiger, marking the team’s inaugural partnership. Tommy Hilfiger will serve as the team’s “official apparel partner,” reinforcing Cadillac’s position as the 11th F1 team on the grid for the following year. With a history dating back to 1985, Tommy Hilfiger has a significant presence in the F1 world, having supplied clothing to notable teams like Team Lotus, Ferrari, and Mercedes in the past. The collaboration with Mercedes, which included tie-ins with Lewis Hamilton, ended when the team signed a new apparel deal with Adidas. Tommy Hilfiger’s iconic logo will now be featured on Cadillac’s race gear, overalls, and helmets, as the two American brands join forces in a partnership that symbolizes boldness, sophistication, and optimism.
