P1racenews AI automatic summary:
McLaren has signed a multi-year deal with a company that only yesterday announced an agreement with F1.
Just one day after F1 announced its partnership with the lottery operator, McLaren has struck a multi-year partnership with Allwyn. With brands in seven markets in Europe and the United States, Allwyn aims to leverage McLaren and F1’s platform to boost brand awareness. Zak Brown, McLaren Racing CEO, expressed delight in welcoming Allwyn to the McLaren Racing family, praising the thriving team and sport. The agreement also encompasses McLaren Shadow F1 sim racing team and F1 Academy operation. Allwyn’s CEO, Robert Chvátal, highlighted their commitment to safe and responsible gaming, aligning with McLaren’s values. The collaboration between McLaren and Allwyn signals a shared mission to promote global success and innovation, making the racing world a hub for winning moments.
