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Formula E has released its TV viewership figures for the opening two rounds of season 11 – and it highlights a surge in popularity for the all-electric series.
Formula E’s viewership spiked during the first two rounds of season 11 in Brazil and Mexico. The surge in support reflects the series’ growing popularity, especially in the United States. The Mexico E-Prix, the second round of the season, attracted 80% more viewers than F1’s 2023 Las Vegas Grand Prix, marking a historic milestone for Formula E. The race in Mexico City on CBS alone drew a cumulative audience of 10.5 million, a record-breaking figure for the series in the US. Aarti Dabas, Formula E’s chief media officer, emphasized the accelerated fan growth and exciting racing showcased by elite drivers in the new GEN3 Evo cars. With 14 more races to go, Formula E aims to continue its momentum and reach even more fans worldwide for its biggest season ever. In the UK, ITV’s broadcast deal boosted viewership for the season opener in Sao Paulo by 120% compared to the previous season.