P1racenews AI automatic summary:
F1 race-winner and recently-ousted FIA steward Johnny Herbert has joined the revived Lola organisation
Three-time Formula 1 grand prix winner Johnny Herbert has joined Lola as a global brand ambassador and will contribute to the firm’s business development and corporate aspirations. Herbert, who recently stepped down as an F1 driver steward, has signed an agreement with Lola and will participate in its Formula E program and upcoming projects. Lola’s potential future endeavors may involve a return to the Le Mans 24 Hours and exploring alternative-fuelled motorsport. Herbert was introduced to Lola by Chief Commercial Officer Keith Smout, who knew him from their F1 days in the 1990s. Lola’s resurgence in Formula E excites Herbert, who sees it as a blend of old and new in motorsport and a platform for technical innovation. Herbert’s history with Lola’s competitor Reynard in the 1980s contrasts with his current partnership with Lola, as he embraces the challenges and opportunities presented by Lola’s Formula E venture and potential future undertakings.
