P1racenews AI automatic summary:
Williams F1 team lands multi-year partnership deal with THG
THG, formerly known as The Hut Group, is an e-commerce retailer based in Manchester. They sell their own brands, primarily in beauty and nutrition, as well as third-party goods. They have partnered with Williams Racing, sharing a common value of being disruptors in their respective fields. The partnership involves three of THG’s global brands – Myprotein and Ingenuity – having their logos on the cars and drivers of Williams Racing. Myprotein is now the official nutrition partner, aiming to improve human performance within the organization. Ingenuity, a digital commerce brand, is now an official technology and e-commerce partner, focusing on enhancing speed to market and customer satisfaction. THG Eco, a sustainable solutions advisor, has become the official sustainability partner, measuring carbon usage. The partnership aims to drive innovation and sustainability in the world of F1.
Source: motorsport
