P1 Motor Club: Revving Up the Luxury Lifestyle on Florida’s Treasure Coast in 2025

P1 Motor Club: Revving Up the Luxury Lifestyle on Florida's Treasure Coast in 2025

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P1 Motor Club (P1), an experiential motorsports lifestyle community with two world-class racetracks, country club amenities, and varied real estate offerings, will be opening on Florida’s Treasure …

P1 Motor Club, an experiential motorsports lifestyle community with two world-class racetracks and country club amenities, is set to open on Florida’s Treasure Coast in 2025. The 650-acre site, surrounded by scenic ranches and citrus groves, is strategically located near Palm Beach and the Atlantic Ocean, offering easy access to golf courses and entertainment destinations in the area.

The property will feature three distinct areas: P1 Members’ Club with a 4.5-mile circuit, residential community, and clubhouse; Treasure Coast Motorsports Complex with a 3.2-mile circuit, karting track, off-road course, and event pavilion; and P1 Motorsports R&D Park for race shops and motorsports-related businesses.

Led by the P1 Founding Family Ari, Molly, and Aurora Straus, who have a proven track record in designing and managing automotive country clubs, the project has received approvals after a three-year process. The club aims to create incomparable experiences for drivers, families, and friends, with customizable garages, private residences, and commercial spaces for motorsports businesses. Other key figures in the project include Founding Partner Al Guibord, who co-founded Formula Race Promotions in 2006.

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