Charging Ahead: Formula E Revs Up Viewership Numbers

Jeff Dodds, the CEO of Formula E, aims to make the championship the second-most popular motorsport series globally, emphasizing the need for continuous growth despite impressive viewership and social media numbers. To attract new fans beyond traditional motorsport circles, Dodds and CMO Ellie Norman introduced innovative initiatives aimed at broadening the series’ appeal. The introduction of Evo Sessions, which engaged content creators with a quarter-billion combined social media following, has been instrumental in expanding Formula E’s reach and popularity. The championship’s recent success is evident in Kantar Media’s data, with…

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Unlocking the Potential: Unveiling the FIA’s Strategic Mandates for Formula 1 Racing

The FIA has decided to release some of its stewarding guidelines to the public in an effort to increase transparency during Formula 1 race weekends. FIA President Mohammed Ben Sulayem has been at the forefront of this move and may run unopposed for another term due to Carlos Sainz Sr’s decision not to enter the upcoming election. Ben Sulayem defended the decision to make the guidelines public, citing the need to showcase the meticulous approach of FIA stewards amid unwarranted criticism. This initiative will extend to other FIA World Championships,…

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