P1racenews AI automatic summary:
The second Las Vegas Grand Prix didn’t produce the ticket sales F1 hoped it would. Here’s what it’s doing to fix that in 2025
Due to lower than expected ticket sales and corporate hospitality uptake at the Las Vegas Grand Prix, Liberty Media identified it as a revenue drag. Promotional and ticket sales strategies are being revamped by F1 to boost interest and attendance. Pricing adjustments have been made to offer better-value ticket options, with single day tickets starting at $50 and three-day passes at $400. F1 is aiming to make the event more accessible to a wider audience and provide interest-free payment plans for fans. In addition to more affordable tickets, higher-end experiences like the Gordon Ramsay at F1 Garage package priced at $25,000 plus taxes and fees are still available. F1 is learning from past experiences and focusing on enhancing the overall fan experience at the Las Vegas Grand Prix to ensure a successful event.
