F1 fans won’t recognize the AlphaTauri of today in 2024. The team is going to be shaken up, especially in terms of its identity. How and why, the CEO of the team Peter Bayer tells RacingNews365 in an exclusive interview.
BővebbenUnveiling the Bold Transformation: The Strategic Shift Behind AlphaTauri’s Revamped Branding Strategy for the Thrilling 2024 F1 Season
