Revving Up Revenue: Formula 1’s Historic $2 Billion Sponsorship Milestone

In recent years, Formula 1 has become a sponsorship juggernaut, earning over $2 billion in 2024, second only to the NFL in annual revenue. A report from SponsorUnited revealed that F1 and its teams generated $2.04 billion last year, surpassing established American sports leagues like the NBA, MLB, and NHL in sponsorship money. The $2.5 billion revenue from the NFL topped F1’s figure, showcasing the differing approaches to sponsorship in each championship. On average, each F1 team earned over $6 million, significantly more than what NFL teams typically receive from…

Bővebben