Revving Up: A Growing F1 Fan Base in America Sparks Motorsport Renaissance

As F1 marks its 75th anniversary at the British Grand Prix, European fans remain strong, but a new survey shows growing American enthusiasm for the sport. The 2025 Global F1 Fan Survey revealed that 26% of respondents were from the Americas, with the US leading in representation. This emphasizes a shift as F1 gains ground in the US market, a milestone since its struggle in the past. Liberty Media’s acquisition of F1 in 2017 with ambitions to tap into untapped markets like the US is now showing results. Attendance and…

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