P1racenews AI automatic summary:
F1 has announced the establishment of a new partnership with a world-leading company.
F1 has announced a new partnership with PepsiCo, integrating products like Sting Energy, Gatorade, and Doritos into the sport until 2030.
This deal comes during F1’s 75th anniversary, promising increased visibility for the partnered products in the coming seasons.
Sting Energy is now F1’s official energy drink, Gatorade is the official partner of F1 Sprint, and Doritos holds the title of ‘official savoury snack partner’ of F1.
F1 CEO Stefano Domenicali expressed excitement over the partnership, emphasizing the blend of tradition and innovation for fans worldwide.
The collaboration aims to bring together the creativity and energy of PepsiCo with F1’s global platform, creating memorable experiences for fans and customers.
PepsiCo’s long history of celebrating special moments aligns well with F1’s quest to share unique experiences along their shared journey.
