Symbolism and Legacy: Decoding Armstrong’s Indy GP Sponsorship with CGR

Symbolism and Legacy: Decoding Armstrong's Indy GP Sponsorship with CGR

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The Chip Ganassi Racing team and driver Marcus Armstrong have a new and special sponsor arrangement for this weekend’s Indianapolis Grand Prix, where the No. 11 Honda will feature branding from the…

The Chip Ganassi Racing team, along with driver Marcus Armstrong, have secured a special sponsorship deal for the upcoming Indianapolis Grand Prix. The No. 11 Honda will showcase branding from the Indiana University Melvin and Bren Simon Cancer Center during the race. This partnership holds significant personal meaning to the team and the sponsor. The decision to feature the Cancer Center’s branding on the car was made in honor of Schwarz Partners CEO, Jeff Schwarz, a longtime partner with CGR who lost his battle with cancer last year. The use of the No. 11 Honda for fundraising efforts for the IU Cancer Center started last summer and carries on as a tribute to Jeff. Jeff and his family established the Schwarz Family and Friends Cancer Research Fund, which has made a substantial impact by contributing $1.47 million to recruit Dr. Jia ‘Zach’ Shen to the IU Simon Comprehensive Cancer Center for research on glioblastoma.

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