Eberhart named Friends of Laguna Seca CEO

Eberhart named Friends of Laguna Seca CEO

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Friends of Laguna Seca (FLS) has announced that Lauri Eberhart has been named CEO of the Monterey County-based non-profit organization. FLS is poised to take over management of the historic Laguna …

Friends of Laguna Seca (FLS) has appointed Lauri Eberhart as the new CEO of the non-profit organization based in Monterey County. Following the approval of a 50-year concession agreement, FLS is set to manage the historic Laguna Seca Recreation Area. Eberhart, with her extensive legal, sports, and entertainment industry background, is seen as a perfect fit by Ross Merrill, the president of FLS, as she steps into this new role. With hands-on experience from Charlotte Motor Speedway and Speedway Motorsports, Eberhart is expected to bring significant improvements to Laguna Seca for the benefit of the community and motorsports enthusiasts. Eberhart’s strategic vision and commitment to vital facility upgrades align with FLS’s mission to revitalize Laguna Seca and ensure its long-term success. This marks an exciting opportunity for collaboration with stakeholders to usher in a new era for this iconic American raceway.

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