Audi’s Ambitious Quest to Conquer F1: The Five-Year Path to Victory

P1racenews AI    Flavio Briatore Gabriel Bortoleto Jean Todt Mattia Binotto Michael Schumacher

It has been 10 months since Mattia Binotto joined Sauber as its Chief Operating and Technical Officer, and the Swiss Formula 1 team will soon transition into Audi. Audi is entering F1 for the first time, inheriting a team that hasn’t seen a podium finish since 2012. Due to budget constraints and aerodynamic testing restrictions, the focus has shifted towards the 2026 technical rules while aiming for consistency this season. Binotto aims for growth and consistency, similar to Todt’s approach at Ferrari during their successful era in the early 2000s. The timeline set for Audi to be a title contender is five years, with a shared objective between Sauber and Audi. Building on staff and infrastructure across three countries will be crucial for the team’s success on the grid in the coming years.

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