P1racenews AI automatic summary:
F1 has launched new partnership that will strengthen the ties between the series and the city of Las Vegas.
Formula 1 has announced a new partnership with the Las Vegas Convention and Visitors Authority (LVCVA) to strengthen ties for the upcoming Las Vegas Grand Prix in November. The LVCVA, as the official destination marketing company for Southern Nevada, will play a central role in developing the relationship between F1 and the city. According to Emily Prazer, chief commercial officer of F1, they aim to showcase the economic, cultural, and community value of hosting races in such destinations. Despite the initial challenges, the first Las Vegas Grand Prix had a global TV audience of 59.3 million and generated $1.5 billion for the local economy. The partnership, set to run until the end of 2025, was launched during the Belgian Grand Prix, with LVCVA aiming to solidify Las Vegas as the Sports and Entertainment Capital of the World. Steve Hill, president and CEO of LVCVA, expressed excitement for the collaboration, emphasizing the city’s progress toward becoming a top global destination for sports and entertainment.
