P1racenews AI automatic summary:
Mercedes is apparently on the verge of a very lucrative sponsorship deal, with Adidas reportedly joining the team as of 2025.
According to RacingNews365, Mercedes’ partnership with Puma is ending soon, and the team is reportedly in advanced negotiations with Adidas to take over as their sponsor and clothing partner by the end of the current F1 season. The potential deal between Mercedes and Adidas is rumored to be worth around €30 million, similar to Red Bull’s agreement with Castore. Early clothing samples for Mercedes were presented in a meeting in Austria where new sponsors were also revealed. Adidas does not currently have partnerships with any other F1 teams, unlike Puma, which has been prevalent in the paddock. While Castore is relatively new, the company has gained exposure in F1 through deals with Red Bull and McLaren. Previous talks with Nike for a partnership with Mercedes did not materialize.
