P1racenews AI automatic summary:
Audi has made another key signing as it continues to ramp up preparations for its 2026 F1 entry.
Sauber Motorsport has appointed Stefano Battiston as Chief Commercial Officer, effective June 1, 2024, to lead the commercial strategy as the team transitions to become the Audi F1 factory team in 2026 under the leadership of CEO Andreas Seidl. Audi has marked an important milestone in its Formula 1 entry plan with Battiston’s appointment. With past experience at Alfa Romeo and as the commercial director for the Audi project, Battiston is set to take charge of marketing, brand, content, business development, and partnerships. Stefano Battiston expressed excitement to drive forward the Audi F1 project emphasizing the pioneering platform it aims to be for brands and partnerships. Andreas Seidl of Sauber Group praised Battiston’s appointment, highlighting its significance in the team’s transition towards becoming the Audi F1 factory team in 2026, setting the stage for a competitive commercial strategy.
