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Iowa cuts ticket prices in bid to boost attendance
The organizers of the Hy-Vee Race Weekend in July have reduced prices in four of its seating sections in an effort to increase attendance. The event, which includes two days of NTT IndyCar Series races and live musical performances, previously had ticket prices starting at $100 and reaching as high as $225. However, for the 2024 event, the base price has been lowered to $55-$65, with some sections ranging from $65-$88 on Saturday and $55 to $73 on Sunday. Other sections will have prices ranging from $135-$200 on Saturday and $120-$185 on Sunday. The promoters are hoping to achieve a sellout for both days and will be announcing the concert lineup for 2024 in the coming weeks. Additionally, Iowa Speedway will continue its ‘Free Family Friday’ with no-cost admission on July 12th.
Source: Racer
